Emphasis
1. The first thing my eyes are drawn to is the woman scribbling furiously on her sketchpad, since the action starts almost immediately, but as the video progresses, all the clutter in the background starts to take my attention. I think it does an ok job as a title because your eye is at least sort of drawn to the words being written, but less clutter in the background and a little more emphasis on the writing would have been a bit better for a title in my opinion.
2. When the motion suddenly stops and the woman disappears, it can be seen as emphasis because it's disrupting what we've come to expect in the short time we've been watching the video, very jarring and the sudden change grabs our attention, and kind of focuses the viewer back on the paper, since the video stopped the contents must be important.
3. I don't really feel like the soundtrack places any particular emphasis on any part of the clip, because the soundtrack sounds very same-y throughout. As for emotional emphasis, I feel like the clip feels a bit dark and foreboding because of the soundtrack, and the feeling is kind of emphasized by the nature of the video and the title.
Contrast
1. Quite frankly I feel like everything here contrasts. The voice, while ix describes it as "futuristic" sounds like a bad computer text-to-speech program which contrasts with the idea of any kind of professionalism in the video, the modern text font completely contrasts with the video in the background, and the background video frankly doesn't have ANYTHING to do with what's being said in the text. I feel like the whole thing would mesh a lot better and look FAR more professional if the elements didn't contrast.
2. With the cartoon gone, the contrast between the text and the video is gone, and the contrast between the text and the voice is lessened, but there is a lot of contrast between the text and the black background, which is to be expected if the text is going to be seen well. With the cartoon gone, the text is even more emphasized, and since the words are being echoed by the voice, the meaning is definitely the focus of the section. It's obvious that the author wanted this section to really reach the audience and be paid attention to.
3. If I were to design a flier for this advertisement, I would try to design it in an old-fashioned style, but have all the text be as modern as possible to keep the feel of the ad, with the huge contrast between old-style setting and modern text and speech.
Organization
1. My image order was Car Time Clock Thing > Weird Train Thing > Milk Cartons > Waste Site > "Modern" On Wall. I picked this order to symbolize kind of the evolution and downward spiral of our evolution as a society, all leading up to "Modern" times, the last slide being something of an ironic attack on what our modern society has become.
2. By simply rearranging the third and fourth photos, I could have taken a lighter, more positive tone, indicating that in our modern society we're taking the waste and turning it into good, showing our society in a good light.
3. I think a soundtrack would really benefit the point of this message. In particular, a positive, ascendant tune as the first 3 slides roll past, but as the fourth comes the music becomes dark and sorrowful, slowly dying out as the last slide rolls in, showing how much hope there was, and how it was all squelched by the waste in our society.
Alignment
1. The text "murmuring" is definitely in a left alignment on the text, while "insects" is centered. That alone indicates that the word "insects" is meant to be a bit more emphasized, although "murmuring" is on the page longer. The reflection and fade of the words adds to the meaning to me, the way they drop into their respective place on the page and then fade away is very reminiscent of a "murmur."
2. Now all the text is aligned in the lower-center, save the word "insects" which is now lower-right. The closeness of the aligned objects indicates no emphasis on any particular word or phrase, but at the end, the sudden appearance and different position of the word "insects" once again implies the importance of the word. Were all the elements scattered around the page and lost their sense of alignment, I feel that it would be very difficult to tell what the keyword is in the text, all the elements would be questionably the most or least important.
3. I think that the alignments are different between "Earth" and "Air" because the setting is different. The text in the "Air" text is on a higher vertical plane than the rest of the videos, which fits since it is "Air." As for the audio track, in contrast to the "Earth" text, the "Air" text's audio is much clearer and less jumbled, which fits the air feel, as there are less people and less commotion in the air than on the earth, leading to a better clarity in sound.
Proximity
1. In designing the cover, I placed the title and sub-header close together at the top of the page, because that's what you would see first, and the author's name at the bottom of the page with a small picture of a seagull.
2. I find the title to be most important, and as such it is the largest element on the page, and also placed at the top. The sub-header is also important, and is placed directly below the title, although in much smaller font so as not to distract the reader from the title. To keep the cover interesting there is a picture of a seagull at the bottom, which is arguably the second most important piece of information, and is also about the second largest. The author is my least important part, and is placed in very small font underneath the seagull.
3. Being forced to only drag and drop certain elements onto the page, there's a huge limit on how one can organize the elements. There's no freedom to rotate the text or pictures, no ability to use perhaps a different, more fitting image, lots of missed opportunities. If we were to have full reign on the design the page would be much easier to design in a variety of different ways, rather than the relatively few we have to design it as is.
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